In times of digitalization, more and more people dream of becoming self-employed with an internet business and earning money passively. Especially the idea of an own online shop enjoys great popularity. But prospective entrepreneurs should be aware that an online shop also requires a lot of work. Without the right approach and a lot of stamina, it will be difficult to succeed.
Moreover, it is necessary to set up the online store first. This is also point that needs to be taken care of. So let's take a look at what it takes to open a successful online store.
The creation of the online shopWhoplays with the idea of opening a webshop, this will first have to create. The classic way is to program an online shop yourself or have it programmed by someone else.
Alternatively, a website can be created using wordpress. Although creating a blog via WordPress is much easier, the PHP-based system also offers solutions for online shops. All you have to do is choose a suitable theme. Most good themes for online shops are paid, but not too expensive.
Already under 100 euros there are good options. Many of them are easy to understand.But it also goes with much less effort. There are e-commerce companies that offer interested parties to run an online shop on their platform. Thereby a construction kit is available, which makes a creation possible in a few steps.
Mostly, this is based on drag-and-drop, so that even laymen should be able to cope easily. Another advantage is that the logistics are taken care of by the respective provider. This saves time and money. However, as expected, the service offered is not free of charge.
What is charged always depends on the respective provider. As a rule, a monthly fee is due. In addition, commissions must be paid for each successful sale. However, since the costs incurred are not too high, the whole thing can still be worthwhile.
Especially since the fees are justified.
What makes a successful online shopBasically, it's the same as with any other business. The customers are crucial for the turnover. And in the case of an online shop, these are the visitors to a page. At best, there are several tens of thousands a day.
Otherwise it could be difficult to live from the generated revenue. After all, only a small percentage of visitors actually make purchases in the online shop. However, daily visitor numbers in the five-digit range are difficult to achieve. In addition to various advertising measures, OnPage and OffPage SEO can help to increase the number of visitors.
However, both are costly and time-consuming. Those who want to start their own business with a successful online shop will have to invest quite a bit beforehand. If the visitor numbers are right, there is basically nothing standing in the way of success. At least if the product range is right.
For example, niche products with little competition and a high demand are recommended. If the profit margin is also right, it can be a good idea to offer these products in your online shop. But even with products that are highly competitive on the market, it is self-explanatory to earn money. However, the competition is much stronger here, which can have the consequence that higher investments are necessary.