For a company to be successful on the Internet it is not only necessary to have a website that concentrates the bulk of its activity, but it is also essential that this representative website meets the main requirements. Nowadays, many companies make serious mistakes in the design of their web pages, which leads them to lose customers or to give a disorganized and inefficient image in terms of their presence on the net. It is increasingly important not only to have a website, but that it has a solid structure, a good design and an approach that fits with the main requirements of the Internet. A very common mistake that companies often make is not to monitor the metrics of your website, leaving these simply receive visits without conducting a study of them.
A correct analysis of corporate websites has shown that it is one of the key steps in focusing on growth and obtaining a greater number of clients. Another common problem is to develop the design of the website independently, without the services of professionals. The design of the page is key, since it is the first thing that comes through the eyes and a main factor, since it also comes into play whether the website in question is functional or not. To see a good example of how to do things we can visit the website of air conditioning Madrid habittalia.com, where the appearance of the page is adapted at the level of design to the content that is being offered to the visitor.
Among the main errors is also not creating calls to action, or what is the same, ignore the availability of contact details or a system that allows the customer / visitor to communicate with the company. This factor is serious, since it prevents the obtaining of potential clients and this separates the company from its possible growth. Recent studies also attribute the lack of success of many companies' websites to the absence of social links that derive and link to the company's own profiles on Facebook and Twitter. These two social services are the leaders of the network and serve daily for the management and publication of millions of links, which gives them a great importance.
The time needed to maintain the website is not adjusted and there is no preparation to be able to defend oneself, if necessary, against cyber attacks. Having the support of a professional team is always mandatory to enjoy online growth, and as a last resort, it is common for websites not to have a version optimized for mobile devices, which provides a bad experience for the thousands of users who can access it from their smartphone or tablet. All these are errors that have an easy solution, but if they exist they can be seriously harmful to the development and expansion of a company website.